Framing Effect

The tendency to draw different conclusions from the same information depending on how it is presented.

A surgeon tells a patient that an operation has a "95% success rate" rather than a "5% failure rate." The patient is more likely to consent to the procedure. The identical statistical information produces different reactions depending on whether it emphasizes success or failure.
A store advertises beef as "80% lean" rather than "20% fat." Customers perceive it as healthier and are more willing to purchase. Framing the same product in terms of its positive attribute changes consumer perception.

Note

Key component of Prospect Theory. Extensively demonstrated through the "Asian Disease Problem" by Tversky and Kahneman.

This is a common bias