The reference to the techniques of persuasion

Rhetorical Devices

Definition

A rhetorical device is a technique for making language persuasive. It is not an error — but several of them become fallacies the moment they replace the reasoning instead of carrying it.

25Devices
67Fallacies
37Biases
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Figures of Repetition

5

Devices that work by saying something more than once — the oldest way to make a phrase stick, and the easiest to overdo.

Figures of Structure

5

Devices that arrange clauses so the shape of the sentence carries part of the argument.

Figures of Address

5

Devices that change who is being spoken to, or stage a conversation with the audience.

Modes of Appeal

5

The classical grounds of persuasion — character, emotion, reasoning and timing.

Figures of Concealment

3

Devices that say something while appearing not to, or soften what would otherwise land hard.

Figures of Emphasis

2

Devices that work by overstating or understating the case on purpose.

Craft, Not Error

Where technique ends and fallacy begins.

Rhetorical devices are the oldest tools in persuasion, and unlike the fallacies and biases catalogued elsewhere on this site, there is nothing wrong with them. A tricolon is not a mistake. Anaphora is not a trick. They are what makes a sentence memorable instead of merely correct.

The line matters, though, and it is thinner than it looks. A rhetorical question is a device until it contains an assumption the audience never agreed to, at which point it is a loaded question. An antithesis is a device until the two halves are offered as the only options, at which point it is a false dilemma.

Every entry here says where its own line sits, because the useful skill is not avoiding these techniques — it is noticing the moment one of them has started doing the arguing.

See also the logical fallacies these devices can become, and the cognitive biases that shape judgement before any of it is written.